This is someone attuned to both business and the big picture; who applies his or her business expertise to create social value; and who provides smart solutions to community problems by thinking like an entrepreneur. Above and beyond business “as usual,” they can leverage their skills and resources to address serious needs, expand their impact and bolster the communities, neighbourhoods, schools and services in the places they do business. There are studies that show a 20% increase in revenue for businesses when there is a social cause tied to their business. Consumers will be more willing to purchase products or services when the social cause resonates with them. The “cause venture” is a key facet of social entrepreneurship, it is that cause that positively impacts the community while still enabling the Social entrepreneur to make a profit. Entrepreneurs who carve out time and effort to address social needs see growth in their bottom line and their community impact. Social Entrepreneurship is about doing good while doing well.